You are probably already aware of the importance of SEO ranking for your company’s website and may even have taken steps to improve your website’s SERP (Search Engine Results Page) standings. However, achieving optimal results within high value SERPS requires a holistic strategy which reaches far beyond SEO basics. You need an SEO firm that has proven technical experience in improving search results ranking. Gone are the days when scattering a few keywords around your website and updating metadata will do the trick
Since engaging Elevation Marketing in 2014, Elite Roofing has seen a 122% increase in online leads and a 600%+ increase in organic web traffic. Check out our complete case study and learn how we helped Elite dominate search results on a local and national level.
Why should SEO be a major component of your marketing strategy?
Imagine that you are a potential customer in need of your company’s service or product. What is your first step in identifying service providers? ? If your instinct is to complete a search via Google or another search engine, you are in good company! . In fact, 68% of online searches begin with a search engine, but the story does not end there. It is not enough to simply appear anywhere within the SERPs. Imagining that you are the customer again, how likely are you to click past the first page of results? The answer is ‘very unlikely’: only 0.78% of people conducting an online search will click through to the second page of results. This means that optimizing your SERP ranking is vital for your company to make a digital impact.
The team here at Elevation is highly skilled in every tactical step of the SEO process. . To improve your SEO visibility, we take a strategic approach from all angles. A great number of factors affect the digital searchability of your business; these include the structure and content of your website, backlinks, User Experience (UX), as well as how your website’s data is structured (including your schema markup).
With decades of collective experience, we have witnessed the evolution of modern SEO best practices firsthand. Experience we leverage to give our clients the strategic advantage necessary to standout in today’s ever-evolving digital landscape. The requirements for producing meaningful SEO results change quickly, keeping us as an SEO firm on our proverbial toes.
As an organization we are constantly tracking and adapting digital strategy to remain at the forefront of best practices. . We understand that the complicated world of SEO can be overwhelming, so we have put together some useful questions and answers to help you understand how an SEO firm can help your business grow:
There are a variety of ways that you can use your website’s content to improve SEO. Keywords can be utilized to target certain consumer groups, but these must be coupled with quality content that appeals to bots and humans alike. Search engines will prioritize content that has a legitimate voice and a sense of expertise: essentially, content that informs and interests the consumer public.
High-quality content delivers a positive user experience and creates more opportunity for leading search engines to index and serve your website to highly engaged users . If you’re ready to learn how a strategic, SEO-centric content marketing strategy can help your business grow, we encourage you to get in touch with us today!
SEO drives 1000%+ more traffic than organic social media. Of course, a successful digital marketing strategy will take a holistic approach, and this will include a targeted social media plan. However, at Elevation Marketing we understand that social media must be coupled with powerful comprehensive SEO strategy to best serve your business aims.
In the early days of SEO, we used meta tags to inform Google and other search engines about the contents of each page of a website. Schema markup is the evolution of those early meta tags. While we still use metas in SEO optimization, schema markup is designed to help Google better understand and therefore serve up the content of your website.
Strategic, data-driven schema markup will not only improve your company’s search visibility, but also capture customer’s attention, increasing the likelihood that they will click through to your site.
We offer a full SEO service that can be tailored to your company’s unique needs. We are also keen to help businesses learn these digital strategies for themselves and will provide tips and best practices that will deliver long-lasting results for years to come. Are you ready to learn more about what sets us apart as an SEO firm? Contact us today and request your free online visibility assessment!