Content Marketing KPIs: What You Should Be Monitoring
Content Marketing KPIs: What You Should Be Monitoring Monitoring the performance of your marketing campaigns is an essential step in your overall strategy. After all, if you’re not learning from your efforts and making month over month improvements, can you really call it a strategy? Whether you’re currently working with an agency or managing your […]
SEO KPI: What You Should Be Monitoring
SEO KPI: What You Should Be Monitoring Key Performance Indicators, or KPIs, are metrics that marketing professionals use to evaluate the strategies they implement. By using these KPIs, you gain a direct, objective understanding of how your latest marketing campaign or overall marketing efforts are impacting your business. To help you make sense of these […]
Writing for the Web: Writing for Humans and Bots Writing for the web has evolved quite a bit over the years. The outdated practices of keyword stuffing and writing to appeal only to bots have thankfully given way to a more natural linguistic approach. This is because, just as all technologies, search bots have come […]
Does My Business Need to Blog?
Does My Business Need to Blog? In the early days of the internet, blogging was often a personal endeavor – a space for opinions, venting, and daily entries, almost like an online journal. However, just like most things in our virtual world, the concept of blogging has come a long way. Today, blogging is an […]
May 2020 Google Core Algorithm Update: What happened?
May 2020 Google Core Algorithm Update: What happened? Google officially rolled out its latest core algorithm update in May of this year. As with previous updates, the most recent changes to the Google core algorithm brought a great deal of volatility to the SEO space. But what are core updates, what changes have been made […]
When Optimizing Your Website for Speed Isn’t Enough
When Optimizing Your Website for Speed Isn’t Enough The best digital marketing strategies direct users to a well-designed website that is pleasing to look at, easy to navigate—and crucially, fast. Indeed, page speed is one of the first things to audit if your website is seeing a high bounce rate. But no matter how thorough […]
7 Ways Social Media and SEO Are Related
7 Ways Social Media and SEO Are Related It’s generally been easy in the marketing space to approach social media and SEO as wholly separate matters. Many folks in charge of marketing for small businesses, for instance, generally feel that social media profiles are less important for their businesses because they won’t be posting often and are […]
