How To Get The Most Out Of Your Marketing Agency | Ep. 24
https://www.youtube.com/watch?v=0mqbjzxVEKc Hear us out. What if there was a site, similar to a dating site, that paired businesses with their ideal marketing agency? Swipe right and thank you. Seriously, the partnership between a business owner and their marketing team should be a familiar relationship. Think about it. The more time you spend getting to know […]
Exposed: The Shocking Truth Behind Marketing Agencies Preying On Contractors | Ep. 22
We’re rolling into episode 22 of the Trades Secret Podcast where hosts Devon Hayes and Amanda Joyce are telling horror stories about hiring the wrong marketing agency. Don’t worry. There are some happy endings. Seriously, when we’re listening to someone tell a story about being taken advantage of, how is it that it’s the most obvious […]
Landing Pages & Why We Need Them | Ep. 21
https://www.youtube.com/watch?v=pMER9NcPejoWe’re coming in for a landing. Seriously, we are and we’re breaking down everything you need to know about landing pages and how to use them effectively. It’s a common misconception to view your home page as a landing page. Trust us, it’s not and it shouldn’t be used as one. Our goal in this episode […]
7 Killer Tips To Leverage AI In Contractor Marketing
Everywhere you turn people are talking about AI and ChatGPT. It’s becoming almost as inescapable as MMMBop in the 90s. Unfortunately, MMMBop finally fizzled and became the one-hit wonder we remember so well. But our gut tells us AI in digital marketing will be sticking around for much longer. It can be a bit […]
7 Ways to Leverage Your Existing Reviews | Ep. 18
https://www.youtube.com/watch?v=qRAmmqZ0rO4 If you’ve ever looked up product or business reviews before making a decision, you’re in good company. They are the perfect way to get to know a business. Here’s our question for all you business owners. Are you using your online reviews to your advantage? If the answer is yes, then congrats to you […]
Fractional CMO Services: When Does It Make Sense to Invest? | Episode 17
https://www.youtube.com/watch?v=T2z5tO2Lvmo In Episode 17 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce chat with guest host Brian Talbot from The Value CMO as he helps explain exactly what a Fractional CMO is and why they are a benefit to startup and growing businesses everywhere. Today’s episode includes some juicy advice given from […]
Creating An Effective Keyword Strategy | Episode 16
Episode 16 of the Trades Secret Podcast is here! So, we’re in the thick of tax season and it’s kind of like getting a root canal. Both are necessary but nobody really wants to do it. Same goes for keyword research. It’s tedious work in the trenches, but absolutely necessary for the health of your business […]
Why 1 Marketing Channel Isn’t Enough | Episode 15
We’re already into Episode 15 of the Trades Secret Podcast and we’re loving all these marketing chats. This time around hosts Devon Hayes and Amanda Joyce talk about why 1 marketing channels isn’t enough. We’re coming off of Easter weekend, so let’s talk eggs and baskets. Throwing all of your money into a single marketing […]
Where Does Marketing Stop & Sales Begin | Episode 14
https://www.youtube.com/watch?v=xIkFl-rKoVsBatman & Robin. Peanut Butter & Jelly. Kenny & Dolly. Sales & Marketing. If you haven’t guessed it, the relationship between your sales team and your marketing team is crucial to ongoing success. Strong communication between the two can lead to better performance and overall improvement of your business and its operations. We were recently […]
