How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor Marketing

How Smart Contractors Are Selling Roofs In A Click | Ep 63 | Trades Secrets: Contractor Marketing Copy

Ever wish quoting a roof was as easy as ordering takeout? Roofle’s Matthew McDaniel and Chris Morris are making that a reality. In this episode, we dig into how instant roof quote technology is reshaping the way contractors sell, market, and scale — one click (and one quote) at a time.

What started as a simple B2C experiment has evolved into one of the most impactful SaaS platforms in home improvement. Roofle is helping contractors close more deals, build trust faster, and run smoother operations — all while giving homeowners the instant answers they’ve come to expect.

We’re also talking about the bigger picture: how buyer behavior has changed in the age of “I want it now,” why pricing transparency is actually your best sales tool, and how agencies like Elevation Marketing are using Roofle’s reseller program to help smaller contractors compete like the big guys.

If you’re ready to modernize your sales process, boost conversions, and meet customers where they already live (online), this episode is packed with insight — and a few “why didn’t I think of that?” moments.

 
This Episode Covers:
 
1. How Roofle Was Born – Matthew shares how his background in contracting inspired Roofle’s creation and how the team identified a massive gap in online sales enablement for roofing.
 
2. The Power of Instant Quotes – Consumers now expect instant answers. Roofle empowers contractors to meet that demand while improving transparency and trust.
 
3. Why Contractors Win with Transparency – Pricing visibility removes friction, eliminates the need for pushy sales tactics, and leads to higher close rates.
 
4. New Features & What’s Next – The Roofle team teases upcoming releases, including enhanced financing tools, custom automated emails, and expanded capabilities beyond roofing.
 
5. So much more…
 
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