Roofle-ution | Ep 62 | Trades Secrets: Contractor Marketing https://youtu.be/0P5Bc9lWBSwIn this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s […]
https://youtu.be/29ejSOwZ-eoTo the Wizard! Today, we’re pulling back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or questioned what exactly happens behind the scenes, this conversation breaks it down in plain English. From Google Ads optimization to negative keyword management, […]
Decisions. Decisions. We’re looking ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-driven tools isn’t easy, and the wrong move can waste both time and money. We break down how to evaluate whether you need lead generation, […]
https://www.youtube.com/watch?v=aeOvIqqX3k8 Communication isn’t a fancy app—it’s telling people what’s happening and when. That’s what builds trust. We came super close to a Money Pit situation, so in honor of Tom Hanks & Shelley Long, Devon’s outlining everything that went wrong with her home remodel. You want the real scoop on a remodel gone wrong so […]
https://youtu.be/4XKqkD3eGV4 What in the heck is AEO and why should you care? AEO stands for Answer Engine Optimization and is revolutionizing how we approach the search game. If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads. As a trade professional, you should be optimizing […]
https://youtu.be/BhEoWw9MdHA It’s 2025 and if you’re not using video in any area of your business, you’re missing the boat. Video is king but it can make a HUGE splash for your business when used to its full potential. That’s why we were dying to talk to Carl Kwan, the premiere video marketing expert in the […]
https://youtu.be/7pCuK-7MH18 Imagine having nearly 30 years of collective experience in the contractor marketing space right at your finger tips. That’s us. And we popped into your inbox to let you know we have compiled and tediously handpicked the 10 most helpful marketing tips for contractors. Born from the blood, sweat and tears of working with […]
https://youtu.be/4dOSBfQqe-c A good roast and website shaming is hard to resist. But that’s exactly what we are bringing to the table in episode 51. Join us as we scroll through an old website for one of our clients (with their permission of course) who is about to launch a beautiful, new website from us. We’ll […]
https://youtu.be/z08uBJO72bI Google Gods be damned! This is a code red and it is NOT a drill. The biggest Google search algorithm leak in history has revealed some big stuff and for contractors looking to capitalize on this valuable information, this is episode is for you. The good news is you don’t have to read a 2,500+ page […]
https://youtu.be/0wpzgv5qcEI Yeet. Glizzy. Sus. If you’ve heard any of these and have zero clue what they mean, you probably have kids and you’re not alone. Just know you most certainly will need a slang dictionary if you want to survive their teenage years. And as contractors, if you want to survive some of the partnerships […]
