Paid Media for Home Services

Paid Media That Turns Ad Spend Into Better Jobs

Capture high-intent demand, cut wasted spend, and put more of your advertising budget behind the services and jobs that actually drive business growth.

We Optimize for the Leads You Actually Want

Google can tell you how many conversions your ads generated. We want to know whether those leads were actually worth having.

That’s why our optimization doesn’t stop at clicks, calls and form fills. We review the quality of the leads your campaigns generate and use what we learn to refine targeting, search terms, messaging, bidding and budget allocation.

Because more leads aren’t the goal. More of the right leads are.

Paid Media Benefits

Paid Media Is One Of Your Most Controllable Growth Channels

Paid media gives you something few marketing channels can: the ability to actively influence where your next opportunities come from. Prioritize the services and markets you want to grow, respond to seasonality and capacity, and put more budget behind what’s producing the right leads.

Fill Your Pipeline With the Right Work

Reach homeowners actively searching for the services you want to grow, in the markets where those jobs matter most.

Put Your Budget Where It Works Hardest

Shift investment toward the services, markets and campaigns producing the strongest opportunities — and away from those that aren’t delivering.

Build Demand Beyond Search

Stay in front of homeowners before they’re ready to hire with remarketing, Display, YouTube, Meta and other channels when the opportunity makes sense.

The Elevation Approach

Advertising Built Around Your Business — Not the Platform

Clicks and conversions only tell part of the story. We look at lead quality, the jobs you actually want, and the business outcomes that matter — then use those insights to make smarter advertising decisions.

Paid Media Case Studies

Real Results for Contractors

See how smarter paid media strategy translated into better leads, lower costs and stronger performance.

65%

Increase in conversion rate

138%

Increase in GLSA calls

Client Success Story

More Leads. Smarter Ad Spend.

Hear how we helped Dolan Roofing & Construction improve lead volume while reducing paid media spend.

"They've helped us to reduce our paid media spend while increasing lead volume for our business."

Brandy Dolan

Owner, Dolan Roofing & Construction

Our Paid Media Services

Reach the Right Customers Across the Right Channels

Your customers don’t make decisions in one place. We build the right mix of paid media around your market, services and growth goals — capturing homeowners who are ready to hire while building demand with the people who aren’t ready yet.

Google Search Advertising – Capture homeowners actively searching for the services you want to grow.
Google Local Services Ads – Generate high-intent calls and leads from homeowners searching for trusted local providers.
Microsoft Advertising – Expand high-intent search visibility when the opportunity justifies it.
Display & Remarketing – Stay visible after homeowners leave your site and throughout their decision process.
YouTube & Demand Gen – Build awareness and consideration before homeowners are ready to search or call.
Meta Advertising – Reach and re-engage homeowners across Facebook and Instagram with targeted, creative-driven campaigns.
AI Advertising – Explore emerging advertising opportunities when they make strategic sense for your business.
Landing Page & Conversion Optimization – Turn more of the traffic you’re already paying for into qualified opportunities.

Every channel is optimized around lead quality, business performance and your best opportunities for growth.

Paid Media for Contractors and Home Services

Paid Media Built for the Way Home Service Businesses Grow

Different trades have different seasons, margins, sales cycles and competitive pressures. We build paid media strategies around how your business actually operates — not a one-size-fits-all campaign template.

Roofing Contractors

Capture high-intent demand for repairs, replacements, inspections and storm-related work — while focusing spend on the jobs that matter most.

Housekeeping

Build a steadier pipeline of qualified bookings while prioritizing recurring customers and the services you want to grow.

Plumbing Contractors

Show up when homeowners need help now — while focusing your budget on calls with real booking potential..

Electrical Contractors

Reach homeowners when they need repairs, upgrades or electrical work — while focusing spend on qualified calls with real booking potential.

Exterior & Siding Contractors

Reach homeowners actively researching siding and exterior projects, build confidence in your company, and turn high-consideration searches into better-fit leads.

Landscapers & Lawn Care Professionals

Build demand around the services you want to grow and adjust your advertising as seasonality, capacity and homeowner needs change.

Custom Builders & Remodelers

Reach homeowners actively planning renovations, additions and custom projects — and focus your budget on serious opportunities that fit your business.

HVAC Contractors

Capture urgent demand, promote profitable services and adjust spend as seasonality and capacity change.

AI Can Run Ads. It Can't Run Your Business.

AI and automation can make paid media faster and more efficient. But they don’t know which jobs make you money, which services you want to grow, whether your crews are at capacity, or why your sales team keeps getting the wrong calls.

That’s where strategy matters. We use technology to make campaigns smarter — while keeping real business goals and human judgment at the center of every decision.

Automation works better when it’s guided by real business insight.

Technology makes execution more efficient. Strategy makes sure we’re solving the right problem.

Paid Media Pricing

Paid Media Foundation

Capture the demand already there.

Best for: Businesses ready to build a reliable lead engine through Google Search + Local Services Ads in one market

$2500

Monthly w/Annual Contract

1 Market / Location
Custom Advertising Strategy
Google Search Ads Management
Google Local Services Ads Management
Campaign Setup & Ongoing Management
Keyword & Search Term Management
Ad Copywriting & Testing
Budget & Bid Management
Call & Lead Tracking
Lead Quality Review & Optimization
Landing Page Optimization (CRO)
Google Remarketing
Lead & Ad Performance Reporting

Additional Channels

Deployed when strategically appropriate

Available Add-Ons

Paid Media Growth

Scale what works.

Best for: Established businesses ready to scale across additional services, campaigns and markets

$3500

Monthly, starting rate w/Annual Contract

Up to 3 Markets/Locations
Custom Advertising Strategy
Google Search Ads Management
Google Local Services Ads Management
Campaign Setup & Ongoing Management
Keyword & Search Term Management
Ad Copywriting & Testing
Budget & Bid Management
Call & Lead Tracking
Lead Quality Review & Optimization
Landing Page Optimization (CRO)
Google Remarketing
Lead & Ad Performance Reporting
Budget Allocation Across Ad Channels
Competitor & Market Opportunity Analysis

Additional Channels

Deployed when strategically appropriate

Available Add-Ons

Integrated Paid Media

Diversify your lead engine.

Best for: Growth-focused businesses ready to diversify lead generation with a coordinated, multi-channel strategy

$5500

Monthly, starting rate w/Annual Contract

4+ Markets / Locations
Custom Advertising Strategy
Google Search Ads Management
Google Local Services Ads Management
Campaign Setup & Ongoing Management
Keyword & Search Term Management
Ad Copywriting & Testing
Budget & Bid Management
Call & Lead Tracking
Lead Quality Review & Optimization
Landing Page Optimization (CRO)
Google Remarketing
Lead & Ad Performance Reporting
Budget Allocation Across Ad Channels
Competitor & Market Opportunity Analysis
Up to 4 Hours of Performance Creative Production Included Monthly
Lead Source & Revenue Attribution

Additional Channels

Deployed when strategically appropriate

Available Add-Ons

A Marketing Partner You Can Trust With Your Growth

Strategy matters. So does having a team that communicates clearly, challenges assumptions and stays focused on what’s best for your business.

Paid Media FAQs

Here are some of the most common questions we get asked regarding paid media for contractors.

How much should I spend on paid media?

There isn’t one budget that makes sense for every contractor. We look at your market, services, competition, capacity and growth goals to recommend an investment that makes sense for your business. And spending more doesn’t automatically mean paying us more — our management fees are based on the scope and complexity of your program, not simply the size of your ad budget.

How quickly will I see results from paid media?

Paid media can begin generating calls and leads quickly, but building a consistently strong campaign takes time. Early performance gives us data about search behavior, lead quality, costs and what’s actually turning into opportunities. We use that information to continually refine the campaign rather than judging success on the first few weeks alone.

How do you know if my ads are generating quality leads?

We look beyond clicks and platform-reported conversions. We review actual lead quality, including the calls and inquiries generated by your campaigns, to understand what homeowners are asking for and whether those opportunities match the work you want. That insight feeds directly back into targeting, messaging and campaign decisions.

Do I need to advertise on every platform?

No — and we don’t believe in putting contractors on every platform simply because we can. We start with the channels most likely to support your goals and expand when the opportunity makes sense. For many home service businesses, that means capturing high-intent demand through Google Search and Local Services Ads first, then adding channels that build or capture additional demand.

Will you just tell me I need to spend more if my campaigns aren't working?

No. More budget doesn’t fix the wrong strategy. Before recommending additional spend, we look at targeting, search terms, lead quality, conversion performance, competition, landing pages and whether the campaign is attracting the work you actually want. Sometimes the right answer is to spend more. Sometimes it’s to spend smarter.

Can you tell which leads actually turn into jobs and revenue?

When the right tracking and CRM data are available, yes. We can connect advertising performance with downstream outcomes to better understand which campaigns are producing qualified opportunities, customers and revenue — not just form fills and phone calls. The quality of that attribution depends on accurate tracking and consistently maintained sales data.

What happens when my business needs change?

Your advertising strategy shouldn’t stay static while your business changes. Seasonality, crew capacity, service priorities, competition and market conditions all affect where your budget should go. We adjust campaigns around what your business needs now — whether that means pushing a profitable service, pulling back when crews are full or expanding into a new market.

Work With a Trusted Paid Media Expert

Amanda Joyce

Amanda Joyce, Paid Media Specialist at Elevation Marketing™, focuses on building high-performing advertising campaigns for home service businesses. From Google Ads to Local Services Ads and Meta campaigns, she helps generate qualified leads through strategic targeting, conversion tracking, and ongoing optimization.

Ready to Soar?

Partner with a team that goes above and beyond for you.