Contractor PPC Case Study
From Underperforming Ads To High-Value Leads: How Elevation Marketing Revitalized A Vancouver Contractor's Google Ads Strategy In 30 Days
65%
Increased Conversion Rate, on their highest margin services
33%
Saved in Monthly Ad Spend
$400
Sales Qualified Leads at sub $400
Challenge
A Vancouver-based general contractor engaged Elevation Marketing to launch a paid media search campaign to fill their pipeline. They had previously run Google Ads with poor results and needed a solution that would provide steady leads on a short timetable.
Approach
Over a 30 day period, the Elevation Marketing team completely restructured their Google Ads account, focusing solely on their highest margin services: full home remodels and kitchen remodels. We developed a series of highly visual landing pages in keeping with current best practices. Upon launch, we closely monitored performance, identified our most successful keywords, removed the under-performers and continued to iterate on ad creative. After one month of testing and optimization, we completely turned their paid media program around and began driving sales qualified leads at sub $400 per conversion.
Services Provided
PPC
We’re business owners just like you, so tracking your budget to the penny is something we know all too well. Our expertise and experience allow us to confidently pin point and reach your ideal customers through an effective and precise plan without waste or breaking the bank.
Landing Page Design
When you’re paying per click, the stakes are high. Having landing pages that meet all industry best practices is essential to campaign success. Our team went to work developing landing pages that convert interested consumers into engaged customers.
Expert Digital Strategy
We eat, drink and sleep digital strategy, especially for contractors—it’s our favorite. We will do a deep dive into your trade, your location and your digital footprint to effectively recommend what we know beyond the shadow of a doubt will get you results.
Partner with Elevation Marketing
The competitive world of home services means you have to find ways to stand out. Offering exceptional work is half the battle. The other half is making sure the right customers find you at the right time. With Elevation Marketing, home service contractors are elevating their brands, boosting their visibility, and driving real results.
Through a blend of tailored digital strategies and a deep understanding of the industry, we’ve helped businesses like yours reach new heights. Our case studies showcase the transformative impact we’ve had on our clients, illustrating how effective marketing can turn potential leads into loyal customers and set the stage for booming growth.
Dive into these success stories to see how we’ve helped home service companies like yours not only meet their goals but exceed them, time and time again.
Ready to elevate your paid media program?
Learn how we can transform your ad strategy and fill your pipeline with sales qualified leads.
