CMO Assist & Fractional CMO Services
CMO leadership for home services to drive clarity, alignment, and growth.
Executive Marketing Leadership Without a Full-Time Hire
As home service businesses grow, marketing becomes more complex and harder to manage through disconnected vendors and reactive decisions. Elevation Marketing™ provides executive-level marketing leadership without the cost or commitment of a full-time CMO.
Our Fractional CMO and CMO Assist services bring strategy, structure, and accountability to your marketing — aligning every channel, prioritizing what matters most, and turning your investment into measurable business results.
Two Ways to Bring CMO-Level Leadership Into Your Business
Fractional CMO
Strategic marketing leadership for businesses with internal teams or external vendors that need clear direction and accountability.
- Unify multiple vendors and marketing efforts
- Prioritize the highest-impact opportunities
- Identify what’s working and what's not
- Align marketing with business goals and capacity
Best for: Businesses that need clarity, oversight, and smarter decision-making across existing resources.
CMO Assist
Executive strategy paired with full-service execution from the Elevation Marketing team.
- Strategic leadership and planning
- Execution across all marketing channels
- Vendor and campaign coordination
- Ongoing optimization and refinement
- Bi-weekly leadership and strategy syncs
Best for: Businesses that want both high-level direction and a team to execute consistently.
Benefits of CMO Services
Why Contractors Need CMO-Level Marketing Leadership
Without clear leadership, marketing becomes reactive — chasing tactics instead of building momentum. Our CMO services provide the structure and insight needed to make confident, forward-moving decisions.
Spend Your Budget Wisely
Know where your marketing dollars are going, and why. We focus investment on what drives real results, not just activity.
Align Every Marketing Effort
Turn disconnected tactics into a coordinated strategy where every channel supports visibility, trust, and lead generation.
Drive Measurable Growth
We focus on outcomes that matter — qualified leads, booked jobs, and revenue — not vanity metrics.
Human Leadership Makes Marketing Work
Tools and automation can execute, but they can’t decide. Real growth comes from knowing where to invest, when to adjust, and how to evolve your strategy as your business changes.
Elevation Marketing combines human insight with modern technology to build marketing systems that continuously improve — helping your business stay visible, competitive, and trusted over time.
Instead of managing tactics, you gain a strategic partner focused on what’s next and how to get there.
Ready for clarity, accountability, and forward momentum?
Why Contractors Choose Elevation Marketing™ for CMO Services
Fractional CMO
Bring clarity to your marketing without adding overhead.
- Cut through noise & competing recommendations
- Make data-informed decisions with confidence
- Identify and eliminate wasted spend
CMO Assist
Get strategy and execution working as one system.
- Full-scale marketing execution
- Leadership without internal hiring complexity
- Consistent strategy alignment and accountability
CMO Case Studies
When you commit to marketing, the results show.
295
Booked Leads
- 37% increase in homepage traffic (brand growth)
- 47% increase in key conversions (form fills + calls)
Strategic Marketing Leadership for Growing Home Service Businesses
As your business grows, marketing needs to do more than generate activity — it needs to create momentum. We bring executive-level leadership that aligns your team, prioritizes what actually drives results, and continuously refines your strategy based on real performance. The result is marketing that builds visibility, strengthens trust, and consistently turns demand into booked jobs.
Roofing Contractors
Roofing companies need marketing leadership that reduces volatility and builds confidence beyond storm-driven demand. CMO services will help align channels, clarify performance, and create a strategy that turns visibility into qualified roofing opportunities.
Housekeeping
Cleaning companies need steady bookings, strong retention, and clear insight into what drives growth. CMO services can help align campaigns, improve lead quality, and build repeatable momentum without adding full-time executive overhead.
Plumbers
Plumbing businesses depend on urgency, visibility, and operational readiness. CMO services will bring strategic oversight to your channels, budget, and lead flow so marketing supports real capacity—not just more activity.
Electrical Contractors
Electrical work requires trust before homeowners call. CMO services can help prioritize the right opportunities, strengthen credibility across channels, and align marketing around the services that drive the most valuable growth.
Exteriors & Siding Contractors
Exterior and siding companies need marketing that supports longer decision cycles and higher-value projects. CMO services will bring clarity to messaging, channel strategy, and budget allocation so your brand earns trust before the estimate request.
Landscapers & Lawn Care Professionals
Landscaping and lawn care businesses need marketing that adapts to seasonality without losing momentum. CMO services will help prioritize campaigns, balance short-term demand with long-term visibility, and keep growth opportunities moving year-round.
Custom Builders & Remodelers
Custom builders and remodelers need more than lead volume. They need better-fit opportunities. CMO services can help refine positioning, align your channels, and build a strategy that attracts homeowners who value quality, trust, and expertise.
HVAC Contractors
Strategic Oversight Across Your Entire Marketing Ecosystem
Our CMO services give home service businesses executive-level marketing guidance without the cost of a full-time hire. Here’s how we do it:
Our CMO services bring structure and alignment to every part of your marketing — so your business grows with intention, not guesswork.
Our approach focuses on the areas that deliver the biggest impact for contractors:
- Strategic Marketing Planning – Clear priorities and actionable roadmaps
- Campaign Oversight & Optimization – Ensure performance across all channels
- Content & Message Strategy – Align your voice with what homeowners trust
- Local & Targeting Strategy –Reach the right customers in your service area
- Lead Tracking & Performance Insights – Understand what’s driving results
- Budget & Resource Allocation – Invest where it creates the most impact
- Team Alignment & Accountability – Keep everyone focused on what matters most
CMO Services at a Glance
Clear strategic direction tied to your business goals
Prioritized, focused marketing execution
Oversight across all channels and vendors
Smarter decisions backed by real performance data
GEO-targeted and locally-focused marketing strategies
Alignment between marketing, operations, and growth
With the right leadership, marketing becomes a coordinated system that builds visibility, strengthens trust, and drives consistent growth.
Take Your Marketing to the Next Level
CMO services give your home service business the leadership needed to move from reactive marketing to intentional growth — where every decision supports long-term visibility, better leads, and stronger business outcomes.
More satisfied pros with stories worth sharing.
Hear from a client who turned smart storytelling into steady leads.
“Our experience with Elevation Marketing has been head and shoulders above any other marketing company that we have used prior”
Brandy Dolan
Owner, Dolan Roofing & Construction
CMO Service Pricing
Elevation Marketing™ Digital Marketing Pricing
No secrets here. Just simple, transparent pricing.
CMO ASSIST
Best for businesses with no in-house marketing
$15,000/mo
Starting at
Includes 90-Day Strategic Launch & Full Department Execution.
SEO Services require an annual contract.
- Phase 1: 90-Day Strategic Foundation
- Full-Service Marketing Department Execution
- Comprehensive SEO & AI Visibility Suite
- Paid Media Management (Ads/LSA)
- Brand Equity Assessment & Strategic Roadmap
- CRM & Lead Tracking Integration
- Technical Dev & Software Management
- Email Marketing & Reputation Management
- Content Strategy & Blog Management
- Direct-to-Owner Performance Reporting
- Monthly Lead-to-Revenue Reporting
FRACTIONAL CMO
Best for businesses with internal marketing staff
$15,000*/mo
-
*Starts with 90-Day Launch, then transitions to hourly retainer tiers starting as low as $3,500/month.
- Phase 1: 90-Day Strategic Foundation
- Comprehensive Organic & Paid Media Audits
- Multi-Channel Audit & Strategy
- Brand Equity Assessment & Strategic Roadmap
- CRM & Lead Tracking Integration
- Software Vendor Management
- Budget Optimization & Waste Discovery
- Recruitment & Hiring Strategy
- Regular Executive & Staff Mentoring
All engagements begin with our 90-Day Strategic Launch to stabilize tracking and build your custom growth blueprint.
Stop guessing which marketing channels are working. We provide the high-level strategy and accountability you need to focus on running your business and your crews.
Not sure what kind of organic online visibility services you need?
FAQs About CMO Services
Here are some commonly asked questions regarding CMO Services for home service businesses.
Why does my home services business need CMO services?
Investing in CMO services gives you the marketing strategy and oversight your business needs to generate consistent leads, improve conversions, and grow revenue—without hiring a full-time executive.
What is the difference between Fractional CMO and CMO Assist?
Fractional CMO provides marketing leadership and strategy for your team to execute on, while CMO Assist includes both strategic leadership and the marketing team to execute campaigns.
What makes these offerings different from traditional marketing services?
Unlike standard marketing services, these programs combine executive-level strategy with hands-on oversight, ensuring every campaign is tailored to your trade, local market, and business goals.
How do CMO services improve lead generation?
By aligning your marketing priorities, optimizing campaigns, and tracking results, CMO services help your business reach the right homeowners and turn interest into booked jobs.
Can your CMO services work with my existing team or marketing efforts?
Absolutely—the Fractional CMO program in particular is designed to complement your team, providing expert strategic guidance and accountability for your in-house marketing team to execute on.
Devon Hayes
Co-Principal, Elevation Marketing™
Devon Hayes is a U.S. Navy veteran and master-level marketing strategist specializing in technical SEO for home services and AEC companies. With nearly two decades of experience, she builds data-driven visibility systems that turn marketing into a measurable business asset.
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