Should I Do SEO For My Plumbing Company? | Ep. 40
https://www.youtube.com/watch?v=Ag_02dgCoOsWe’re believers in SEO and what it can do for your business, so if you ask us, we’re going to tell you to take the plunge. Sorry, we had to. It’s unnerving to dive into something without knowing much about it or if it will yield results. That’s true of any investment. Let us put your […]
There’s No Easy Button For SEO: Not Even AI | Ep. 39
https://www.youtube.com/watch?v=qcp5xYc7EXgTrust the process. You’ve heard this before, and it applies to so many things. French cooking? Be patient and trust the process. Buying a car? Be patient and trust the process. What we’re talking about when we say, ‘Be patient and trust the process’ is SEO. We’ve been doing what we do for a long […]
SEO Strategy With Matt Bertram | Ep. 37
https://www.youtube.com/watch?v=qN9yYLVXgAgThis special episode features SEO guru and agency owner, Matt Bertram, a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he’s been with for over two decades. Under his guidance, the agency has received an impressive 122 […]
Behind the Blueprints: Getting to Know Amanda | Ep. 33
https://www.youtube.com/watch?v=dqYmj748pJYEver wonder how smaller agencies can make such a big splash? Our very own Amanda Joyce can help you out with the answer. In fact, her short-lived history in corporate America led her to start her own small agency at a young age and she’s never looked back. There’s something to be said about the zest with […]
Behind the Blueprints: Getting To Know Devon | Ep. 32
https://www.youtube.com/watch?v=fHWG6o0J9tcGetting to know a person is a rewarding experience, especially if that person is brilliant, funny, kind and filled with integrity. Drum roll please. We’re talking about our very own, Devon Hayes! Running a business takes a special kind of person and when that business is successful, it’s beneficial to glean from their insights and […]
Landing Pages & Why We Need Them | Ep. 21
https://www.youtube.com/watch?v=pMER9NcPejoWe’re coming in for a landing. Seriously, we are and we’re breaking down everything you need to know about landing pages and how to use them effectively. It’s a common misconception to view your home page as a landing page. Trust us, it’s not and it shouldn’t be used as one. Our goal in this episode […]
7 Killer Tips To Leverage AI In Contractor Marketing
Everywhere you turn people are talking about AI and ChatGPT. It’s becoming almost as inescapable as MMMBop in the 90s. Unfortunately, MMMBop finally fizzled and became the one-hit wonder we remember so well. But our gut tells us AI in digital marketing will be sticking around for much longer. It can be a bit […]
Fractional CMO Services: When Does It Make Sense to Invest? | Episode 17
https://www.youtube.com/watch?v=T2z5tO2Lvmo In Episode 17 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce chat with guest host Brian Talbot from The Value CMO as he helps explain exactly what a Fractional CMO is and why they are a benefit to startup and growing businesses everywhere. Today’s episode includes some juicy advice given from […]
Why 1 Marketing Channel Isn’t Enough | Episode 15
We’re already into Episode 15 of the Trades Secret Podcast and we’re loving all these marketing chats. This time around hosts Devon Hayes and Amanda Joyce talk about why 1 marketing channels isn’t enough. We’re coming off of Easter weekend, so let’s talk eggs and baskets. Throwing all of your money into a single marketing […]
