How To Get The Most Out Of Your Marketing Agency | Ep. 24
https://www.youtube.com/watch?v=0mqbjzxVEKc Hear us out. What if there was a site, similar to a dating site, that paired businesses with their ideal marketing agency? Swipe right and thank you. Seriously, the partnership between a business owner and their marketing team should be a familiar relationship. Think about it. The more time you spend getting to know […]
Crawler Confusion: How Wack Site Structure Kills Your Search Rankings | Episode 23
https://www.youtube.com/watch?v=6IkJYWxWBm8Businesses are at the mercy of the Google gods when it comes to their search results and rankings. Understanding that your website can play a big part of this is key. You may be in love with your website but not know that it’s killing your search rankings if it isn’t correctly structured. In Episode 23 […]
Exposed: The Shocking Truth Behind Marketing Agencies Preying On Contractors | Ep. 22
We’re rolling into episode 22 of the Trades Secret Podcast where hosts Devon Hayes and Amanda Joyce are telling horror stories about hiring the wrong marketing agency. Don’t worry. There are some happy endings. Seriously, when we’re listening to someone tell a story about being taken advantage of, how is it that it’s the most obvious […]
Landing Pages & Why We Need Them | Ep. 21
https://www.youtube.com/watch?v=pMER9NcPejoWe’re coming in for a landing. Seriously, we are and we’re breaking down everything you need to know about landing pages and how to use them effectively. It’s a common misconception to view your home page as a landing page. Trust us, it’s not and it shouldn’t be used as one. Our goal in this episode […]
ChatGPT + Bing | Ep. 20
https://www.youtube.com/watch?v=h18v6pDSrUoBada-Bing. Bada-Bing. Not quite the expression, we know, but Bing has now forced itself into our everyday conversation without warning and we can’t stop talking about it. With the emergence of the ChatGPT-Microsoft partnership, the search landscape has began changing, dare we say it, for the better. Taking any portion of search business away from the mighty […]
The AI Race & Why NOW Is The Time To Optimize For Bing | Ep. 19
https://www.youtube.com/watch?v=pdGIo2meWKoWho would have thought that in 2023, the year of our Lord, Bing would be having a coronation ceremony of its own alongside Prince Charles? With Bing at the forefront of conversation amidst the most revolutionary technology of our time, it’s safe to say that Bing is king of AI—for now. We honestly can’t say this […]
7 Killer Tips To Leverage AI In Contractor Marketing
Everywhere you turn people are talking about AI and ChatGPT. It’s becoming almost as inescapable as MMMBop in the 90s. Unfortunately, MMMBop finally fizzled and became the one-hit wonder we remember so well. But our gut tells us AI in digital marketing will be sticking around for much longer. It can be a bit […]
7 Ways to Leverage Your Existing Reviews | Ep. 18
https://www.youtube.com/watch?v=qRAmmqZ0rO4 If you’ve ever looked up product or business reviews before making a decision, you’re in good company. They are the perfect way to get to know a business. Here’s our question for all you business owners. Are you using your online reviews to your advantage? If the answer is yes, then congrats to you […]
Fractional CMO Services: When Does It Make Sense to Invest? | Episode 17
https://www.youtube.com/watch?v=T2z5tO2Lvmo In Episode 17 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce chat with guest host Brian Talbot from The Value CMO as he helps explain exactly what a Fractional CMO is and why they are a benefit to startup and growing businesses everywhere. Today’s episode includes some juicy advice given from […]
