Everywhere you turn people are talking about AI and ChatGPT. It’s becoming almost as inescapable as MMMBop in the 90s. Unfortunately, MMMBop finally fizzled and became the one-hit wonder we remember so well. But our gut tells us AI in digital marketing will be sticking around for much longer. It can be a bit alarming […]
https://www.youtube.com/watch?v=qRAmmqZ0rO4 If you’ve ever looked up product or business reviews before making a decision, you’re in good company. They are the perfect way to get to know a business. Here’s our question for all you business owners. Are you using your online reviews to your advantage? If the answer is yes, then congrats to you […]
https://www.youtube.com/watch?v=T2z5tO2Lvmo In Episode 17 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce chat with guest host Brian Talbot from The Value CMO as he helps explain exactly what a Fractional CMO is and why they are a benefit to startup and growing businesses everywhere. Today’s episode includes some juicy advice given from […]
https://www.youtube.com/watch?v=4dIOeJhuAoY Episode 16 of the Trades Secret Podcast is here! So, we’re in the thick of tax season and it’s kind of like getting a root canal. Both are necessary but nobody really wants to do it. Same goes for keyword research. It’s tedious work in the trenches, but absolutely necessary for the health of […]
https://www.youtube.com/watch?v=7oX97wi_DOw We’re already into Episode 15 of the Trades Secret Podcast and we’re loving all these marketing chats. This time around hosts Devon Hayes and Amanda Joyce talk about why 1 marketing channels isn’t enough. We’re coming off of Easter weekend, so let’s talk eggs and baskets. Throwing all of your money into a single […]
https://www.youtube.com/watch?v=xIkFl-rKoVs Batman & Robin. Peanut Butter & Jelly. Kenny & Dolly. Sales & Marketing. If you haven’t guessed it, the relationship between your sales team and your marketing team is crucial to ongoing success. Strong communication between the two can lead to better performance and overall improvement of your business and its operations. We were […]
https://www.youtube.com/watch?v=MzA3KHFHFkE Lack of preparation can be gut wrenching and leave you feeling exposed and rattled. Just ask Helen Hunt and her motley crew.But when it comes to being a business owner during storm season, lack of preparation could also cost you potential customers. Leave the collateral damage to the wind, rain, and hail and follow […]
https://www.youtube.com/watch?v=YmQf_nRbIy8&t=2s In Episode 9 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce discuss the importance of calculating your marketing ROI. We explore the many expenditures that should be accounted for when assessing your marketing investment. Learn how to calculate your marketing ROI in order to maximize your marketing efforts! Ready for more? Subscribe today so […]
https://www.youtube.com/watch?v=En_n1VRGglo In Episode 8 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce discuss tips and strategies for marketing in the face of a recession. Don’t miss these actionable insights designed to help you plan ahead and avoid surprises when you begin feeling the pinch from a slow down in construction spending. Ready for […]
https://www.youtube.com/watch?v=Aj44nV3AsMk In Episode 6 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce discuss SEO (search engine optimization) and how long an effective plan should take. We also dive into some tips and tricks to maximize your time working on SEO, and some red flags to look out for when hiring a company to […]
