2024 Marketing Plan: Why Now Is The Time To Get Your $H!# Together — Part 1
https://www.youtube.com/watch?v=Ajx24tFKZ7MHey! Let’s do something crazy today. Let’s start talking about next year’s marketing plan in August! Wild, right? For all you non-planners out there, it’s never too late for now. We’re jumping in early ourselves because what people don’t realize is how much goes into creating an effective marketing plan. Sure, you can half a$$ it and slap […]
Mastering Content Marketing in 2023: A New Era with Familiar Principals
With the advent of AI over the last 12 months, the content marketing world has had a bit of an identity crisis. Will AI replace content writers all together? How much should we rely on AI for our content marketing efforts? What AI best practices should we be following? How will Google and other search […]
The Raw Truth: Agencies Aren’t Perfect | Ep. 31
https://www.youtube.com/watch?v=ILcQEEjwDP4Communication is key. If we had a dollar for every time we’ve heard this in our lives, we wouldn’t need to win the Power Ball. The thing is, we hear it but never practice it. So, hi. It’s me, Communication telling you that I’m the key to every relationship you have. The key to your friendships, your marriage, […]
Google’s Tool Shed: Free Tools & Why You Need Them | Ep. 30
https://www.youtube.com/watch?v=ArMMeYlt1gETalk nerdy to me. And by that we want you to ask us how, as a contractor, you can impact your business in a positive way without impacting your bottom line? Go ahead, ask us! We won’t get weird. We promise. Ok, maybe a little weird, but in a nerdy way. Google’s free toolshed is at each […]
Mastering The Home Show Circuit: A Guide To Success For Contractors | Ep. 27
https://www.youtube.com/watch?v=GpZv62JMROkThere’s no place like a Home Show. There’s no place like a Home Show. Showing up at community events is a key part of your exposure as a brand and as a business that people can count on. In this episode of the Trades Secrets podcast, we are breaking down why participating in Home Shows is […]
Your Existing Content: Untapped SEO Gold | Ep. 26
Here comes Google-Clause, here comes Google-Clause, right down Google-Clause Lane! It’s Christmas in July and we’re featuring some FREE gifts from the Google toolbox and demonstrating why every business owner needs them. Why do business owners feel like they have to reinvent the wheel? Here’s a pro-tip: you don’t! Check out this episode and learn more about these […]
Unleashing The Power Of Rebates For Contractors | Ep. 25
https://www.youtube.com/watch?v=LyZ0wusEIuIAs a contractor it’s time to slip into your super hero costume to start saving your client some money, start saving the planet and boosting your business. What better way to show your expertise and authority than by becoming educated on all the eco-friendly rebates that can reduce the carbon footprints of your clients? If you don’t […]
How To Get The Most Out Of Your Marketing Agency | Ep. 24
https://www.youtube.com/watch?v=0mqbjzxVEKc Hear us out. What if there was a site, similar to a dating site, that paired businesses with their ideal marketing agency? Swipe right and thank you. Seriously, the partnership between a business owner and their marketing team should be a familiar relationship. Think about it. The more time you spend getting to know […]
Crawler Confusion: How Wack Site Structure Kills Your Search Rankings | Episode 23
https://www.youtube.com/watch?v=6IkJYWxWBm8Businesses are at the mercy of the Google gods when it comes to their search results and rankings. Understanding that your website can play a big part of this is key. You may be in love with your website but not know that it’s killing your search rankings if it isn’t correctly structured. In Episode 23 […]
