https://youtu.be/aWxbZVwSjhA We’re jumping straight in to part II of this much anticipated series of planning out your 2024 marketing. We’re life-loving people around here and we love it when people jump in with both feet and go all-in on things. But here’s the thing. With your marketing plan it’s a little different. To be effective, […]
https://youtu.be/Ajx24tFKZ7M Hey! Let’s do something crazy today. Let’s start talking about next year’s marketing plan in August! Wild, right? For all you non-planners out there, it’s never too late for now. We’re jumping in early ourselves because what people don’t realize is how much goes into creating an effective marketing plan. Sure, you can half […]
With the advent of AI over the last 12 months, the content marketing world has had a bit of an identity crisis. Will AI replace content writers all together? How much should we rely on AI for our content marketing efforts? What AI best practices should we be following? How will Google and other search engines adapt to and […]
https://youtu.be/dqYmj748pJY Ever wonder how smaller agencies can make such a big splash? Our very own Amanda Joyce can help you out with the answer. In fact, her short-lived history in corporate America led her to start her own small agency at a young age and she’s never looked back. There’s something to be said about […]
https://youtu.be/GpZv62JMROkThere’s no place like a Home Show. There’s no place like a Home Show. Showing up at community events is a key part of your exposure as a brand and as a business that people can count on. In this episode of the Trades Secrets podcast, we are breaking down why participating in Home Shows is […]
Everywhere you turn people are talking about AI and ChatGPT. It’s becoming almost as inescapable as MMMBop in the 90s. Unfortunately, MMMBop finally fizzled and became the one-hit wonder we remember so well. But our gut tells us AI in digital marketing will be sticking around for much longer. It can be a bit alarming […]
https://www.youtube.com/watch?v=qRAmmqZ0rO4 If you’ve ever looked up product or business reviews before making a decision, you’re in good company. They are the perfect way to get to know a business. Here’s our question for all you business owners. Are you using your online reviews to your advantage? If the answer is yes, then congrats to you […]
https://www.youtube.com/watch?v=7oX97wi_DOw We’re already into Episode 15 of the Trades Secret Podcast and we’re loving all these marketing chats. This time around hosts Devon Hayes and Amanda Joyce talk about why 1 marketing channels isn’t enough. We’re coming off of Easter weekend, so let’s talk eggs and baskets. Throwing all of your money into a single […]
https://www.youtube.com/watch?v=YmQf_nRbIy8&t=2s In Episode 9 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce discuss the importance of calculating your marketing ROI. We explore the many expenditures that should be accounted for when assessing your marketing investment. Learn how to calculate your marketing ROI in order to maximize your marketing efforts! Ready for more? Subscribe today so […]
https://www.youtube.com/watch?v=MWMakjzSBXo In Episode 7 of the Trades Secret Podcast hosts Devon Hayes and Amanda Joyce talk about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust. Ready for more? Subscribe today so you don’t miss a single trade secret reveal. Also be […]
