Who Is Amanda Joyce at Elevation Marketing™?
Amanda Joyce is a co-principal of Elevation Marketing™ and a driving force behind the agency’s paid media strategy. With two decades of experience in digital marketing, Amanda brings a disciplined, results-driven mindset shaped by her past agency training and years of hands-on campaign management. Her work centers on accountability, efficiency, and protecting client budgets in an increasingly competitive online landscape.
Known for her sharp focus and high standards, Amanda approaches marketing as both a craft and a responsibility. She believes clients deserve clarity, honesty, and strategies that hold up under scrutiny, not recycled playbooks. At Elevation Marketing™, she helps set the tone for how the agency shows up for clients by being relentlessly committed to doing the work the right way.
Amanda is a digital marketing leader whose career began in paid media at a time when accountability and performance were non-negotiable. After graduating from Arizona State University in 2005, she entered the industry through a large agency environment, where she managed paid media campaigns for national brands and learned how to run disciplined programs tied directly to results.
That early experience shaped how she thinks about optimization and responsibility when client dollars are on the line. In her early twenties, Amanda launched her own firm, Niche Media, building hands-on experience across paid media and content while running a lean operation from the ground up.
Over time, her work increasingly overlapped with Devon Hayes, and their shared approach to transparency, work ethic, and client responsibility led them to formally combine their businesses under the Elevation Marketing™ name in 2018. Today, Amanda’s role reflects that full arc: big-agency training, entrepreneurial execution, and long-term partnership building rooted in integrity and results.
What Does Amanda Joyce Do at Elevation Marketing™?
Amanda’s day-to-day work centers on leading and refining Elevation Marketing™’s paid media programs. Her focus is on protecting client spend and ensuring that every dollar invested is supported by systems that actually convert.
That means regularly reviewing budgets, monitoring performance trends, and making sure the infrastructure behind each campaign is doing its job before traffic is ever sent. A significant part of her role involves oversight of landing pages, user experience, and supporting tools like chatbots, all of which play a direct role in whether paid traffic turns into real opportunities or wasted clicks.
Amanda approaches paid media as an ecosystem, not a standalone tactic, and she pays close attention to how each piece performs under real-world conditions. By staying deeply involved in execution while also maintaining a strategic view, she helps ensure that paid media efforts remain efficient, adaptable, and aligned with each client’s broader business goals.
Why Is Paid Media Central to Amanda’s Role?
Paid media sits at the core of Amanda Joyce’s work because it demands precision, accountability, and constant attention. Unlike long-term strategies that compound over time, paid programs produce immediate feedback, both good and bad. Every decision shows up quickly in performance data, which makes the channel unforgiving but powerful when managed correctly.
Amanda gravitates toward that level of responsibility. She treats paid media as an active system that requires continuous monitoring rather than a set-it-and-forget-it tactic. Shifts in platform rules, auction dynamics, competition, or user behavior can change performance overnight, and she builds programs with that volatility in mind. The goal is not just to launch campaigns, but to keep them resilient as conditions evolve.
This focus allows Amanda to stretch client budgets further by identifying inefficiencies early and adjusting strategy before spend is wasted.
Paid media becomes less about chasing clicks and more about maintaining control in an environment where attention is expensive, and mistakes compound fast.
How Did Amanda Stay Ahead in a Rapidly Changing Industry?
the next. Platforms evolve constantly, competition grows more aggressive each year, and even small shifts in algorithms or user behavior can change outcomes overnight. That reality shapes how the work is approached. Rather than relying on static best practices, Amanda Joyce stays closely engaged with the mechanics of each platform, monitoring how changes affect performance in real time and adjusting before inefficiencies compound.
She approaches learning as part of the job, not a side task. Testing new approaches, reassessing assumptions, and refining her execution are all part of how she manages programs. That mindset allows her to respond quickly when tactics lose effectiveness and to adjust before performance drops become costly.
By refusing to coast on prior success, Amanda helps ensure that clients are not left exposed when the landscape shifts. Her focus is on keeping paid media programs durable under pressure, competitive in crowded markets, and aligned with how people actually search, click, and convert today.
What Is the Founding Story Behind Elevation Marketing™?
Amanda’s path to Elevation Marketing™ was shaped by early independence and a clear sense of what kind of work she wanted to do. After gaining experience at a large agency, she launched her own firm, Niche Media, in her early twenties.
That experience gave her full ownership of both strategy and execution, along with a firsthand understanding of what it takes to run lean, accountable marketing programs while building client trust from scratch.
Over time, Amanda’s work increasingly overlapped with Devon Hayes, and their collaboration revealed a shared philosophy around transparency, effort, and client responsibility. The turning point came during a trip to Capri, when Amanda realized the only work she felt energized by was tied to clients she shared with Devon. That clarity led to a decision to combine their businesses and align fully.
On November 1, 2018, they officially merged under the Elevation Marketing™ name, bringing together complementary strengths and a unified vision for how an agency should operate.
What Did Amanda Joyce Want to Do Differently From Traditional Agencies?
From the outset, there was a clear line between what this agency would be and what it would never become. Too many firms hide behind vanity metrics, overengineered reports, or silence when tactics stop working. That kind of approach may protect appearances, but it undermines trust and burns client resources.
Amanda’s priority has always been honesty and accountability. If a channel underperforms or a strategy needs to change, she believes clients deserve a direct explanation and a clear plan forward. Treating client budgets as if they were her own is not a slogan. It’s a standard that guides how programs are built, monitored, and adjusted over time.
Rather than selling fixed packages or default solutions, Amanda emphasizes responsiveness and adaptability. When conditions change, the work changes with them. That commitment to transparency and effort defines how Elevation Marketing™ operates and why long-term client relationships are built on trust rather than dependency.
What Does Integrity and Legacy Mean to Amanda Joyce?
Legacy is inseparable from integrity, especially in an industry where trust is easy to promise and hard to earn. Success is not defined by how long clients stay or how polished reporting looks, but by whether the work holds up under scrutiny. If a client ever decides to step away and review everything that was built, Amanda wants the answer to be simple: the work was honest, thoughtful, and done with care.
She places a high value on transparency, especially when things change or don’t go as planned. Admitting mistakes quickly, explaining why performance shifts happen, and adjusting course without defensiveness are part of how trust is maintained over time. That approach reflects a belief that long-term credibility matters more than short-term appearances.
The reputation Amanda wants Elevation Marketing™ to carry is one of responsibility and follow-through. Clients should feel confident that their business was treated seriously, their investment respected, and their partnership handled with consistency from start to finish.
How Did Early Agency Experience Shape Her Approach to Paid Media?
Early exposure to large-scale paid media programs set the foundation for how work is approached today. Managing campaigns for national brands meant operating in environments where budgets were scrutinized, performance was measured closely, and inefficiency was not tolerated. That experience reinforced the importance of discipline, testing, and accountability when client dollars are involved.
Working inside a big agency also provided a clear view of how quickly performance can slip when teams rely too heavily on static best practices. Campaigns that succeeded were the ones actively monitored and adjusted, not the ones left to run on autopilot. That lesson continues to influence how paid media programs are structured and maintained.
The result is an approach grounded in realism. Paid media is treated as an ongoing operational responsibility, not a one-time setup. Budgets are protected by constant evaluation, and success is defined by what actually performs under pressure, not by assumptions carried over from past wins.
What Is Amanda Joyce Most Proud of Building at Elevation Marketing™?
What stands out most to her is the team itself. A lean, collaborative group that takes client responsibility seriously doesn’t happen by accident. It requires careful hiring, clear expectations, and a shared standard around how work gets done. The result is a team that doesn’t hide behind roles or process, but instead steps in where needed and stays focused on outcomes.
That internal alignment shows up externally. Clients experience consistency, accountability, and follow-through rather than handoffs or confusion. Even when challenges arise, the response is direct and solution-oriented. Building that kind of environment has been one of the most meaningful parts of the work, especially in an industry where churn and burnout are common.
Just as important are the results delivered along the way. Strong performance matters, but it matters most when it’s supported by people who care about doing the work correctly and owning the impact it has on real businesses.
How Do Personality and Local Roots Influence Her Leadership Style?
Work doesn’t exist in isolation, and balance matters more than most people admit. Being surrounded by close friends, family, and a strong local community brings perspective that carries into leadership. Time spent outside the office helps sharpen focus inside it, especially in a role that demands constant attention and decision-making.
Productivity plays a big role here. When focus is locked in, a significant amount can get done in a short window. That intensity allows space to step away when needed and stay present for the people who matter most. It’s a rhythm built on trust, autonomy, and knowing when to push and when to pause.
That mindset carries into how teams are supported and how clients are served. High standards don’t require constant pressure. They require clarity, ownership, and room to do the work well.
What Motivates Amanda Joyce to Keep Raising the Bar?
Staying competitive in digital marketing requires more than keeping up with trends. It requires curiosity, discipline, and a willingness to question assumptions that feel comfortable. The motivation comes from knowing that standing still is the fastest way to fall behind, both for the agency and for the clients who depend on it.
There’s also a strong sense of responsibility tied to the work. Paid media involves real money, real risk, and real consequences for businesses trying to grow. That reality creates a constant push to refine, test, and improve rather than settle for “good enough.” Progress isn’t driven by ego or recognition. It’s driven by the belief that clients deserve thoughtful stewardship of their resources and strategies that evolve as fast as the market does.
Learn How Your Company Can Partner With a Proven Leader
Amanda Joyce approaches partnerships with the same mindset she brings to paid media: disciplined, transparent, and grounded in real accountability. She works best with companies that value honesty, thoughtful execution, and long-term results over surface-level wins or inflated metrics.
Businesses that choose to work with her aren’t looking for a vendor to hide behind dashboards or reports. They’re looking for a partner who treats their budget responsibly, communicates clearly when conditions change, and stays focused on outcomes that actually matter. That perspective shapes every engagement, from early conversations through long-term strategy.
If you’re looking for a marketing partner who treats your business like a business, working with Amanda Joyce starts with a conversation rooted in trust, clarity, and shared responsibility.
