The State of Search 2024 | Ep. 45
https://www.youtube.com/watch?v=Y7hQtlEALE8If you love acronyms, you’re going to LOVE this episode of Trades Secrets. We have done all of the homework for you on the current SEO trends that are set to impact your business in 2024. It’s kind of like group projects in school, and you’re the kid who just gets to show up and get […]
Should I Do SEO For My Plumbing Company? | Ep. 40
https://www.youtube.com/watch?v=Ag_02dgCoOsWe’re believers in SEO and what it can do for your business, so if you ask us, we’re going to tell you to take the plunge. Sorry, we had to. It’s unnerving to dive into something without knowing much about it or if it will yield results. That’s true of any investment. Let us put your […]
There’s No Easy Button For SEO: Not Even AI | Ep. 39
https://www.youtube.com/watch?v=qcp5xYc7EXgTrust the process. You’ve heard this before, and it applies to so many things. French cooking? Be patient and trust the process. Buying a car? Be patient and trust the process. What we’re talking about when we say, ‘Be patient and trust the process’ is SEO. We’ve been doing what we do for a long […]
SEO Strategy With Matt Bertram | Ep. 37
https://www.youtube.com/watch?v=qN9yYLVXgAgThis special episode features SEO guru and agency owner, Matt Bertram, a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he’s been with for over two decades. Under his guidance, the agency has received an impressive 122 […]
Your Existing Content: Untapped SEO Gold | Ep. 26
Here comes Google-Clause, here comes Google-Clause, right down Google-Clause Lane! It’s Christmas in July and we’re featuring some FREE gifts from the Google toolbox and demonstrating why every business owner needs them. Why do business owners feel like they have to reinvent the wheel? Here’s a pro-tip: you don’t! Check out this episode and learn more about these […]
Crawler Confusion: How Wack Site Structure Kills Your Search Rankings | Episode 23
https://www.youtube.com/watch?v=6IkJYWxWBm8Businesses are at the mercy of the Google gods when it comes to their search results and rankings. Understanding that your website can play a big part of this is key. You may be in love with your website but not know that it’s killing your search rankings if it isn’t correctly structured. In Episode 23 […]
The AI Race & Why NOW Is The Time To Optimize For Bing | Ep. 19
https://www.youtube.com/watch?v=pdGIo2meWKoWho would have thought that in 2023, the year of our Lord, Bing would be having a coronation ceremony of its own alongside Prince Charles? With Bing at the forefront of conversation amidst the most revolutionary technology of our time, it’s safe to say that Bing is king of AI—for now. We honestly can’t say this […]
7 Ways to Leverage Your Existing Reviews | Ep. 18
https://www.youtube.com/watch?v=qRAmmqZ0rO4 If you’ve ever looked up product or business reviews before making a decision, you’re in good company. They are the perfect way to get to know a business. Here’s our question for all you business owners. Are you using your online reviews to your advantage? If the answer is yes, then congrats to you […]
Creating An Effective Keyword Strategy | Episode 16
Episode 16 of the Trades Secret Podcast is here! So, we’re in the thick of tax season and it’s kind of like getting a root canal. Both are necessary but nobody really wants to do it. Same goes for keyword research. It’s tedious work in the trenches, but absolutely necessary for the health of your business […]
