Content Marketing KPIs: What You Should Be Monitoring

content marketing statistics

Content Marketing KPIs: What You Should Be Monitoring Monitoring the performance of your marketing campaigns is an essential step in your overall strategy. After all, if you’re not learning from your efforts and making month over month improvements, can you really call it a strategy? Whether you’re currently working with an agency or managing your […]

Ethical Marketing and Why It Matters

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Ethical Marketing and Why It Matters It’s not easy to find a marketing partner that works seamlessly with your business. Worse, there are marketing companies that engage in less-than-ethical practices. Some that should be avoided at all costs, and some that just leave a bad taste in your mouth. We always provide transparent, ethical marketing […]

Your 2021 Marketing Plan in 5 Simple Steps

Your 2021 Marketing Plan in 5 Simple Steps   With 2021 now upon us, many of us are looking forward to a fresh start. Whether you’re the type to make resolutions or not, now is a great time to hit the ground running with an effective, yet simple marketing plan for the year ahead!  As […]

Writing for the Web: Writing for Humans and Bots

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Writing for the Web: Writing for Humans and Bots Writing for the web has evolved quite a bit over the years. The outdated practices of keyword stuffing and writing to appeal only to bots have thankfully given way to a more natural linguistic approach. This is because, just as all technologies, search bots have come […]