Why the About Us Page is Often Underestimated Hot Take: Well done About Us pages DO have an impact on organic visibility and website conversions. If your About Us page doesn’t see a lot of traffic and is your primary exit page, then chances are, it could use a revamp. It’s a little tricky to […]
AEO for Trades: How to Optimize Answers and Maximize Local Leads | Ep 54 | Trades Secrets: Contractor Marketing Podcast https://youtu.be/4XKqkD3eGV4 What in the heck is AEO and why should you care? AEO stands for Answer Engine Optimization and is revolutionizing how we approach the search game. If you meet customers where they are with answers to […]
The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing Podcast It’s 2025 and if you’re not using video in any area of your business, you’re missing the boat. Video is king but it can make a HUGE splash for your business when used to its full potential. That’s […]
10 Tips For Contractor Marketing| Ep 52 | Trades Secrets: Contractor Marketing Podcast https://youtu.be/7pCuK-7MH18 Imagine having nearly 30 years of collective experience in the contractor marketing space right at your finger tips. That’s us. And we popped into your inbox to let you know we have compiled and tediously handpicked the 10 most helpful marketing […]
Tech Talk: Bringing Clarity to Marketing Jargon | Ep 49 | Trades Secrets: Contractor Marketing Podcast https://youtu.be/0wpzgv5qcEIYeet. Glizzy. Sus. If you’ve heard any of these and have zero clue what they mean, you probably have kids and you’re not alone. Just know you most certainly will need a slang dictionary if you want to survive […]
Top 5 Episodes of 2023 | Ep 48 | Trades Secrets: Contractor Marketing Podcast https://youtu.be/s1ibokqN1TULet’s talk top 5. The top 5 hit singles on the Billboard popular music chart at the end of 2000 were: Breathe – Faith Hill Smooth – Santana featuring Rob Thomas Maria Maria – Santana featuring The Product G&B I Wanna Know – Joe Everything You […]
SEO Strategy w/ Matt Bertram | Ep 37 | Trades Secrets Contractor Marketing Podcast https://youtu.be/qN9yYLVXgAgThis special episode features SEO guru and agency owner, Matt Bertram, a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he’s been with […]
2024 Marketing Plan: Why Now is the Time to Get your $H!# Together – Part 3 | Ep 36 | Trades Secrets Contractor Marketing Podcast https://youtu.be/hkLRUcUiXMwAny Godfather fans out there? Well, let’s be honest. We all know that the Godfather Part III should never have been made. It was terrible. But guess what? Our Part III […]
2024 Marketing Plan: Why Now is the Time to Get your $H!# Together – Part 2 | Ep 35 | Trades Secrets Contractor Marketing Podcast https://youtu.be/aWxbZVwSjhAWe’re jumping straight in to part II of this much anticipated series of planning out your 2024 marketing. We’re life-loving people around here and we love it when people jump in […]
2024 Marketing Plan: Why Now is the Time to Get your $H!# Together – Part 1 | Ep 34 | Trades Secrets Contractor Marketing Podcast https://youtu.be/Ajx24tFKZ7MHey! Let’s do something crazy today. Let’s start talking about next year’s marketing plan in August! Wild, right? For all you non-planners out there, it’s never too late for now. We’re jumping […]
