Decisions. Decisions. We’re looking ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-driven tools isn’t easy, and the wrong move can waste both time and money. We break down how to evaluate whether you need lead generation, […]
Podcast episode 🎧 Prefer to Listen? Generative Engine Optimization is the process of shaping your content so AI-driven search engines can understand it and feature it in natural language answers. Unlike traditional SEO, which ranks pages in search results, GEO helps your brand get cited directly inside AI-generated summaries. At Elevation Marketing, we help businesses […]
Hot Take: Well done About Us pages DO have an impact on organic visibility and website conversions. If your About Us page doesn’t see a lot of traffic and is your primary exit page, then chances are, it could use a revamp. It’s a little tricky to name a page About Us when really, the […]
https://youtu.be/4XKqkD3eGV4 What in the heck is AEO and why should you care? AEO stands for Answer Engine Optimization and is revolutionizing how we approach the search game. If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads. As a trade professional, you should be optimizing […]
https://youtu.be/BhEoWw9MdHA It’s 2025 and if you’re not using video in any area of your business, you’re missing the boat. Video is king but it can make a HUGE splash for your business when used to its full potential. That’s why we were dying to talk to Carl Kwan, the premiere video marketing expert in the […]
https://youtu.be/7pCuK-7MH18 Imagine having nearly 30 years of collective experience in the contractor marketing space right at your finger tips. That’s us. And we popped into your inbox to let you know we have compiled and tediously handpicked the 10 most helpful marketing tips for contractors. Born from the blood, sweat and tears of working with […]
https://youtu.be/0wpzgv5qcEI Yeet. Glizzy. Sus. If you’ve heard any of these and have zero clue what they mean, you probably have kids and you’re not alone. Just know you most certainly will need a slang dictionary if you want to survive their teenage years. And as contractors, if you want to survive some of the partnerships […]
https://youtu.be/s1ibokqN1TU Let’s talk top 5. The top 5 hit singles on the Billboard popular music chart at the end of 2000 were: Breathe – Faith Hill Smooth – Santana featuring Rob Thomas Maria Maria – Santana featuring The Product G&B I Wanna Know – Joe Everything You Want – Vertical Horizon Any favorites or smart remarks? We certainly have ours. […]
https://youtu.be/qN9yYLVXgAg This special episode features SEO guru and agency owner, Matt Bertram, a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he’s been with for over two decades. Under his guidance, the agency has received an […]
https://youtu.be/hkLRUcUiXMw Any Godfather fans out there? Well, let’s be honest. We all know that the Godfather Part III should never have been made. It was terrible. But guess what? Our Part III is so not that! Our Part III is worth every minute, and is action packed so get your popcorn ready. This go around […]
