Plumbing team standing in front of branded service vehicles for SEO strategy case study by Elevation Marketing in Brisbane

Case Study
Plumber Struggles With Zero Visibility After Failed SEO Campaign

The Challenge

After a year of underwhelming SEO from another firm, this Brisbane-based plumbing and gasfitting company had next to no visibility. No rankings for key service terms. No top 3 map-pack results. And no return on their investment.

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Searching for plumber on smartphone to illustrate SEO strategy by Elevation Marketing in Brisbane

The Approach

We started where others hadn’t — with a deep dive into local competitors and the client’s own data. From there, we built a focused strategy to rank their highest-margin services within an 8 km radius of their headquarters. Once Google started recognizing their authority, we expanded the target zones — and the wins kept coming.

Plumbing team standing in front of branded service vehicles for SEO strategy case study by Elevation Marketing in Brisbane

The Services

We drove results through smart SEO, strategic content marketing, and hands-on website management — making sure every piece worked together to boost rankings, build trust, and convert clicks into jobs.

The Results

448%

Increase in organic
web traffic

1221

Increase in top 20 keywords ranking

1684%

Increase in backlinks

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