Case Studies
SEO Strategy Cultivates Local Growth for Landscaping Company
The Challenge
Limited Local Visibility and Heavy Dependence on Branded Traffic
Despite a strong reputation and customer loyalty, this landscaping company struggled to rank for unbranded service keywords. Most organic traffic came from people already familiar with the business, and Google Maps performance lagged behind competitors.
The Approach
We started where most contractors stop. After a deep analysis of local search intent and competitive positioning, our team developed a strategy focused on:
- Ranking in the immediate service radius first
- Expanding visibility for hardscape, lawn maintenance, and snow removal
- Optimizing Google Business Profile with strategic service categories
- Publishing educational content tied to AI Overview queries and seasonal needs
Within the first 12 months, the strategy generated measurable improvements in both organic and local SEO metrics. By month 18, the company was outperforming competitors in key categories.
The Services
We delivered results through a layered SEO strategy that combined:
- Local SEO optimization to improve rankings and Google Business Profile visibility
- Content marketing built around mid-funnel queries and seasonal search trends
- AI Overview optimization, including schema, internal linking, and snippet formatting
- Review and reputation enhancements to build trust and improve local pack results
Everything worked together to grow organic traffic, dominate maps, and drive qualified local leads.
The results
56%
Increase in Digital Leads
397%
Google Business Profile Website Traffic
57%
Increase in Maps Visibility
