Case Studies
From Branded to Booked: How SEO Grew Search Visibility by 121%
The Challenge
Trusted Locally—But Struggling to Be Found for High-Intent Searches
This residential cleaning company had strong brand loyalty and hundreds of reviews—but most of their traffic was tied to branded searches. They were underperforming for key queries like “deep clean cost,” “move-out cleaning service,” and “how often should I clean my house.” With minimal Maps visibility and limited keyword reach, the company needed a strategy to capture unbranded, high-intent searchers in both Dallas and Plano.
The Approach
We implemented a long-term Entity SEO strategy focused on content structure, local optimization, and AI Overview eligibility. Our team:
- Optimized service pages and updated internal links to support semantic topic clusters
- Built blogs answering common cleaning questions and pricing queries, designed to trigger AI Overview citations
- Strengthened the Google Business Profile and initiated a steady review acquisition campaign using Nice Job
- Created localized content targeting Plano and Dallas keywords
The result? More visibility, stronger trust signals, and a website designed for both humans and search engines.
The Services
We delivered measurable growth through a layered strategy that combined:
- SEO & Local SEO optimization to increase visibility for non-branded searches
- Content marketing built around cleaning FAQs, seasonal queries, and pricing guides
- AI Overview optimization, with structured answers and internal schema
- Review generation to build trust and boost Maps performance
These efforts worked together to increase organic visibility, dominate local search, and drive qualified leads.
The results
121%
Year-Over-Year Increase In Google Search Impressions
179
Page 1 Google Rankings Across Cleaning Keywords
420
New Keywords Gained in Under 2 Months
