Case Study
SEO Strategy Builds Authority and Visibility for Exterior Remodeling Company
The Challenge
Despite a strong reputation in the local market, this exterior remodeling company wasn’t capitalizing on organic search. While branded traffic was steady, visibility for high-intent service keywords—especially around siding, painting, and deck installation—was limited. The company also faced:
- Low page 1 rankings for unbranded terms
- Minimal presence in Google’s local 3-pack
- Underutilized blog content with little search traction
- Missed opportunities in AI Overview and structured data
To scale lead generation efficiently, the strategy needed to shift from brand-dependent traffic to broad, high-converting local visibility.
The Approach
We began with a comprehensive SEO audit focused on local visibility gaps, AI Overview opportunities, and seasonal search trends across services like siding, painting, and deck building. By focusing first on high-margin services in the core metro area, we expanded the company’s presence in both organic search and Google Maps. Entity SEO enhancements helped reinforce brand authority and improve placement in featured results.
The Services
This growth was driven by a multi-channel strategy, including:
- Local SEO & AI Overview Optimization: Boosting unbranded keyword rankings and GBP performance
- Content Marketing: Addressing common homeowner questions (e.g., “How long does exterior paint need to dry before rain?”)
- Review & Reputation Growth: Targeted requests to generate consistent 5-star feedback
- Technical SEO Improvements: Internal linking, schema, and site crawl enhancements
- Paid Media & Email Marketing Support: Supporting seasonal pushes via Google Ads, Facebook, and newsletters
The Results
96%
26%
Increase in Organic Clicks from Google
+198
Keywords on Page 1 of Google
