Case Studies
Paid Media Overhaul Eliminates Waste and Fuels Record Growth for Exterior Contractor

A poorly managed paid media program riddled with inefficiencies, wasted budget, and minimal return

With six locations and a growing service footprint, this exterior contractor knew their marketing wasn’t keeping up with their business. Their paid media program was draining budget without delivering qualified leads, and their digital presence lacked a clear path to conversion.

Their Google Ads accounts were outdated, cluttered with low-intent search terms, and missing foundational best practices. They were operating with a single Google Local Services Ads (GLSA) account across all locations—limiting visibility and performance. On top of that, traffic was being sent to generic website pages instead of high-converting landing experiences.