This Exterior Contractor Strengthened Online Visibility with 233 Page One Keywords
The Challenge
Expanding Digital Visibility Beyond Branded Terms
An exterior contractor client had seen strong early returns on SEO, with a considerable presence in search within their service area and industry. However, much of that visibility centered around branded searches, with limited authority for high-value services.
To truly grow, they needed a strategy to create a cohesive visibility ecosystem—one that would improve their rankings for non-branded terms like siding, decking, and exterior services; achieve broader visibility in new digital avenues such as AI summaries; and remain top of mind among their existing clients.
The Approach
With their market growing more competitive, our client needed an approach that would strengthen their topical authority within siding and decking while maintaining current visibility. That meant:
- Expanding and refining siding and decking service pages
- Improving internal linking between related service topics
- Maintaining services (such as painting) where they already had a strong presence
- Implementing structured data to improve AI visibility
- Growing review volume on their Google Business Profile
- Nurturing their existing client base with email marketing
Rather than starting from scratch or continuing with the same optimization approach, this shift focused on continuous optimization of our client’s online presence, building on their existing momentum.
The Services
To make these outcomes a reality, we took a multipronged approach to SEO that included services such as:
- Content creation to make existing siding and decking pages more valuable
- On-page SEO including internal linking to improve site architecture
- Technical optimization to build AI visibility and user experience
- Local SEO optimization to improve rankings and Google Business Profile visibility
- Consistent, transparent reporting to monitor our efforts and ensure we maintained existing authority around the brand and other services
- Email marketing to maintain top-of-mind positioning, with 19,000 emails sent and a 56% open rate
These efforts worked to broaden keyword coverage for high-value services, including 147 ranking keywords for “siding” alone, along with enhanced visibility in enriched search features such as AI summaries.
The Results
22,000
Website Visitors from Organic Search
233
First-Page Ranking Keywords
249
Queries Appearing in AI Overviews
