Case Studies
How Smart SEO Helped This Electrician Adapt to AI—and Grow Leads by 80%
The Challenge
Stagnant Visibility and Loss of High-Intent Clicks in a Competitive Market
Despite strong brand recognition and a loyal customer base, this electrical contractor saw a drop in key areas of Google Search. Once-dominant keywords like Tesla charger installation and electrical panel upgrades began losing traction—especially in AI Overview and local 3-pack results. With search behavior evolving rapidly, the company needed a strategy that kept them top-of-mind and top-of-page.
The Approach
We focused on strengthening authority while adapting content for how users (and AI models) consume information today. Our SEO roadmap included:
- Optimizing project pages and educational content to trigger AI Overview placements
- Shifting content focus toward EV charging, panel upgrades, and Tesla alternatives
- Enhancing Google Business Profile visibility and review growth
- Adjusting keyword strategy to recapture lost clicks and impressions
This approach was designed to align with the types of queries that triggered 894 AI Overview entries in Q1 alone—a signal that Google recognized the site’s authority across a wide range of search topics.
The Services
We delivered results through a layered SEO strategy that combined:
- Local SEO optimization to improve rankings and Google Business Profile visibility
- Content marketing built around mid-funnel queries and seasonal search trends
- AI Overview optimization, including schema, internal linking, and snippet formatting
- Google Business Profile management and review generation campaigns
Everything worked together to rebuild lost traffic, improve content trust signals, and help the company thrive in an AI-forward search environment.
The results
43
Unique Pages Now Cited in AI Overview
80%
Lead Growth Year-Over-Year
894
Queries Triggering AI Overview
