How SEO Helped a Design-Build Company Increase Visibility, Rankings, and Lead Flow in 90 Days
The Challenge
Building Authority in a Competitive Local Market While Generating Qualified Leads
This design-build company was competing in a highly localized market where visibility in search and Google Maps directly impacts lead flow. While they had some existing presence, they weren’t consistently ranking on page one for key services, and their visibility in Google’s Local Pack was limited.
The Approach
Our team focused on building long-term search authority while improving visibility for high-value services. That approach included:
- Expanding keyword coverage to increase visibility across design-build, renovation, and outbuilding searches
- Optimizing priority service pages to improve rankings and match buyer intent
- Strengthening entity signals to increase visibility in AI-driven search results
- Supporting local SEO performance through Google Business Profile optimization
- Analyzing user behavior to prioritize high-converting pages and content
This approach focused on building momentum in rankings while positioning the brand as a trusted authority in both residential and commercial construction searches.
The Services
We executed our strategy by coordinating SEO efforts across multiple areas, including:
- On-page SEO to improve rankings for core service pages
- Technical SEO to support indexing, crawling, and site performance
- Content optimization to expand keyword coverage and topical authority
- Google Business Profile optimization to support local visibility and conversions
- AI visibility strategy to increase presence in AI-generated search results
These efforts were designed to improve visibility across organic search, local maps, and emerging AI-driven search experiences.
The results
20
Keywords on Page 1
46
Leads Generated in 90 Days
21
AI Citations
