A Multi-Pronged SEO Approach Drove 40% More Digital Leads for This Landscaping Company
The Challenge
A Brand Struggling to Get from Name Recognition to Industry Authority
While this landscaping company was showing strong performance in searches related to their brand, they weren’t seeing consistent, predictable lead flow from search. Local visibility on their Google Business Profile was lagging behind competitors, with fewer calls stemming from local and high-priority service searches like landscape design and commercial snow removal. They were in sore need of an improved presence across their service lines that would turn traffic into real leads and sales for the business.
The Approach
- Completing a full SEO audit to identify strategic gaps
- Expanding the website’s content to better speak to client needs
- Optimizing priority pages first to ensure consistent indexing and visibility
- Strengthening their Google Business Profile to provide robust information
The Services
Our SEO strategy was carried out through several key marketing services:
- Content creation to broaden the website’s keyword focus and provide high-quality information that visitors would actually benefit from
- On-page and technical SEO to address crawl speeds, indexation, and on-page structure to improve search engine understanding and ranking potential
- Google Business Profile optimization to improve rankings and visibility within their service areas
- AI Overview optimization, including schema, internal linking, and snippet formatting
These services worked in tandem to establish our client as a top landscaping company in their location. We created huge gains in search visibility (including 171 AI Overview appearances) and, more importantly, in digital leads.
The results
40%
Increase in Digital Leads Year-Over-Year
531
Calls from Google Buisiness Profile
589%
Increase in Brand-Agnostic Keywords
