CMO Services Helped Exterior Contractor Improve Lead Quality And Marketing Efficiency
The Challenge
The Approach
Our team approached this as an integrated marketing system, not a list of separate services. That meant evaluating how SEO, paid media, GBP, email, and social were each contributing to booked leads, then shifting emphasis toward the channels and pages driving the strongest return.
That approach included:
- Expanding organic visibility around high-value siding and deck terms
- Improving local authority through GBP growth and review generation
- Using paid search more selectively based on cost per booked lead
- Tracking which pages and channels were driving stronger conversion actions
- Supporting brand trust with content, About page engagement, and multi-touch visibility
This allowed the marketing strategy to move from channel management into real directional leadership, where decisions were made based on business outcomes, not isolated platform performance.
The Services
We executed this strategy by coordinating marketing efforts across several channels, including:
- SEO and local SEO to grow visibility for siding, deck, and branded searches
- Google Business Profile management to improve review growth and drive local conversions
- Paid media oversight to shift spend based on lead quality and cost efficiency
- Content marketing to support topical authority, AI visibility, and service trust
- Email marketing and nurture strategy to maintain audience engagement and improve response rates
- Conversion-focused performance analysis to connect traffic growth with real actions and booked leads
These services worked together to support stronger lead flow, better budget allocation, and clearer decision-making across the full marketing mix.
The results
827
Booked Leads
20% Less
Google Ad Spend Year-Over-Year
+47%
Increase in Key Conversions
