Podcast episode 🎧 Prefer to Listen? Generative Engine Optimization is the process of shaping your content so AI-driven search engines can understand it and feature it in natural language answers. Unlike traditional SEO, which ranks pages in search results, GEO helps your brand get cited directly inside AI-generated summaries. At Elevation Marketing, we help businesses […]
If you’ve been around the SEO block for a while, you’ve probably heard the term “entity SEO” thrown around. Maybe it’s been mentioned in passing during a conversation about boosting rankings or improving content strategy, but you’re still not 100% sure what it means. But what does it really mean, and why is it suddenly […]
Hot Take: Well done About Us pages DO have an impact on organic visibility and website conversions. If your About Us page doesn’t see a lot of traffic and is your primary exit page, then chances are, it could use a revamp. It’s a little tricky to name a page About Us when really, the […]
Why Elevation Marketing is the Leading Digital Marketing Agency for Contractors & Home Services Businesses In the competitive world of home services and contractor industries, digital visibility is the key to growth. That’s where Elevation Marketing excels. As the top home services contractor SEO digital marketing agency, we specialize in crafting high-performance strategies that drive […]
https://youtu.be/4XKqkD3eGV4 What in the heck is AEO and why should you care? AEO stands for Answer Engine Optimization and is revolutionizing how we approach the search game. If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads. As a trade professional, you should be optimizing […]
Keywords can be utilized to target certain consumer groups, but these must be coupled with quality content that appeals to bots and humans alike. Search engines will prioritize content that has a legitimate voice and a sense of expertise: essentially, content that informs and interests the consumer public.
A successful digital marketing strategy will take a holistic approach, and this will include a targeted social media plan. However, at Elevation Marketing we understand that social media must be coupled with a powerful comprehensive SEO strategy to best serve your business aims.
In the early days of SEO, we used meta tags to inform Google and other search engines about the contents of each page of a website. We’ve evolved to what’s called a schema markup. While we still use metas in SEO optimization, a schema markup is designed to help Google better understand and therefore serve up the content of your website.
Our full SEO service can be tailored to your company’s unique needs. We are also keen to help businesses learn these digital strategies for themselves and will provide tips and best practices that will deliver long-lasting results for years to come. Need more info about us? Reach out today and we’d love to give you a free online visibility assessment!
