Do About Us pages matter for contractors?Yes, but only if they focus on the customer and speak directly to their needs. An About Us page should highlight how your company understands and solves customer pain points, not just list awards or credentials. https://youtu.be/PDF_OTnUeXk?feature=shared Why About Us Pages Still Matter Today At Elevation Marketing, we analyzed […]
What Is Video Marketing for Contractors? Video marketing helps contractors attract leads, build trust, and close more jobs by aligning videos with customer questions and the sales process. If you’re a contractor figuring out where to focus your marketing energy in 2025, video marketing should be a top priority. Not all videos and video creators […]
https://youtu.be/4XKqkD3eGV4 What in the heck is AEO and why should you care? AEO stands for Answer Engine Optimization and is revolutionizing how we approach the search game. If you meet customers where they are with answers to their questions, you’re doing them a service—and building trust that converts leads. As a trade professional, you should be optimizing […]
With the advent of AI over the last 12 months, the content marketing world has had a bit of an identity crisis. Will AI replace content writers all together? How much should we rely on AI for our content marketing efforts? What AI best practices should we be following? How will Google and other search engines adapt to and […]
