Roofle-ution | Ep 62 | Trades Secrets: Contractor Marketing https://youtu.be/0P5Bc9lWBSwIn this episode of Trade Secrets, we share our candid story of how we went from Roofle skeptics (the popular satellite-based roofing calculator) to becoming official resellers (and to be honest, huge fans). We break down how the tool has evolved over the last few years, what’s […]
What are the best contractor marketing tips to get more leads? The best contractor marketing tips focus on improving the customer journey, tracking every lead, building a strong online presence, and protecting your brand. In this guide, Elevation Marketing shares 10 essential contractor marketing strategies any roofer, landscaper, plumber, or remodeling contractor can start using […]
https://youtu.be/29ejSOwZ-eoTo the Wizard! Today, we’re pulling back the curtain on one of the most misunderstood costs in contractor marketing: paid media management fees. Whether you’ve wondered why agencies charge 15-25% of ad spend or questioned what exactly happens behind the scenes, this conversation breaks it down in plain English. From Google Ads optimization to negative keyword management, […]
Key Takeaways AI search favors entities and trust signals, not keywords alone. Make your brand consistent across the web. Align your wording with Wikipedia entities, then reinforce it with LocalBusiness schema and accurate GBP data. Strengthen trust with an About page, team profiles with LinkedIn links, and third-party references like BBB. Ask for reviews that […]
Decisions. Decisions. We’re looking ahead to one of the most important decisions contractors will face in the coming year: shopping for a marketing agency. Choosing between productized services, full-service partnerships, or even AI-driven tools isn’t easy, and the wrong move can waste both time and money. We break down how to evaluate whether you need lead generation, […]
https://youtu.be/Oqd4GNPORa0 Our very own, Devon Hayes, was asked to appear on a recent episode of E-Coffee with Experts. Devon sits down with Austin as they chat about what really goes into growing an agency in the super competitive contractor and home services space. What’s In This Episode? Why Systems & Processes truly matter. The real […]
Alright, let’s face it: Trying to get found online is like throwing a party and hoping the right people show up. But here’s the catch: everyone wants to be found, and there’s a whole lot of digital noise out there. Whether you’re running your own business or just dipping your toes into the world of digital marketing, […]
https://youtu.be/RIMyYsCEGUM GLSA. It doesn’t have to be where your leads go to die anymore. GLSA stands for Google Local Service Ads (LSAs). What used to be a golden ticket for lead generation has become a minefield of missed calls, dropped rankings, and Google’s ever-changing rules. We break down how LSAs actually work in 2025, what’s […]
You’re here, so that means you’re probably ready for your home service brand to go from “meh” to “wow”—and we’re so here for it. But, you might be wondering, why are we branded as ElevMarketing? Well, let’s take you on a little journey up (figuratively and literally), and show you just why this name isn’t just a trendy […]
What are Google Local Service Ads, and Why Do They Matter for Contractors? If you’re a home service contractor and you’re not already using local Google ads, specifically Google Local Service Ads (GLSAs), you might be leaving money on the table. Google Local Service Ads (LSAs) are pay-per-lead ads that appear at the very top […]
