Case Study: Branding Through Design, PPC and SEO
Learn how this custom designed website coupled with strategic SEO and a refined PPC campaign impacted this exteriors contractor.
463%
Increase in Organic Web Traffic Growth
75%
Increase in Leads Year Over Year
165%
Increase in Organic Keywords in Positions 1-20
78%
Decrease in Paid Media Cost Per Qualified Lead
138%
Increase in GLSA Calls
47.5%
Increase in Residential Sales Years Over Year
Challenge
Create a cohesive brand and turn the website into an effective marketing tool for multiple services across 5 locations. The existing website lacked a contrast color for Calls to Action; was composed of dated images; and overall did not provide a roadmap for the customer journey on-page that leads to conversions. The existing paid search campaigns drove unqualified traffic that ultimately did not convert to sales.
Approach
In exploring the client’s desired outcome for the website, we set out to custom design and develop a website that draws brand agnostic users down a very specific path to request an estimate and/or interact with a custom home visualizer. Through the design process we developed a custom watermark and selected a contrast color to distinguish the brand. We simultaneously developed a series of optimal paid media landing pages and overhauled the existing campaign structure in keeping with current best practices. The icing on the cake was a foundational SEO setup coupled with a content marketing strategy to attract brand agnostic users and increase organic traffic to the website.
Services
Custom Website Design & Development
Depending on where you are with your brand and marketing goals, a custom website might be what you need. Our designs consider UX, conversions and crawlers alike. Find out if our experts recommend custom, or a customized template for your business.
PPC
We’re business owners just like you, so tracking your budget to the penny is something we know all too well. Our expertise and experience allow us to confidently pin point and reach your ideal customers through an effective and precise plan without waste or breaking the bank.
Search Engine Optimization
Precise. That’s the kind of targeting and research that we do on all of the keywords that you need to rank for specifically in your area. When your website traffic begins to skyrocket, you can send some flowers. We’re a sucker for Daisies.
Content Marketing
The meat and potatoes. This is all of your written copy, whether on your website or on any print material you give out. The words better be able to stand alone and pack a convincing punch. Elevation Marketing can help deliver an engaging message in the very voice of your brand and business that you have worked so hard to build. So, let us.
Reputation Management
Solid reputations are as important as well built homes. If businesses aren’t set on a foundation of quality service with integrity behind it, it will fold faster than a cheap chair. Our professional team will help handle the buzz, good and bad while ensuring powerful top-notch reviews are flowing in the right direction.
Expert Digital Strategy
We eat, drink and sleep digital strategy, especially for contractors—it’s our favorite. We will do a deep dive into your trade, your location and your digital footprint to effectively recommend what we know beyond the shadow of a doubt will get you results.
Partner with Elevation Marketing
The competitive world of home services means you have to find ways to stand out. Offering exceptional work is half the battle. The other half is making sure the right customers find you at the right time. With Elevation Marketing, home service contractors are elevating their brands, boosting their visibility, and driving real results.
Through a blend of tailored digital strategies and a deep understanding of the industry, we’ve helped businesses like yours reach new heights. Our case studies showcase the transformative impact we’ve had on our clients, illustrating how effective marketing can turn potential leads into loyal customers and set the stage for booming growth.
Dive into these success stories to see how we’ve helped home service companies like yours not only meet their goals but exceed them, time and time again.
Is your brand ready for transformational growth? Maybe.
We’re in the business of selling solutions, not services. We’d love to learn more about your business.
