Case Study
Exterior Contractor builds sustainable growth with cross-platform strategy
The Challenge
With five locations and a range of services, this exterior contractor needed more than just a better website — they needed a cohesive brand and a digital strategy that actually converted. Their site lacked visual clarity, modern design, and any real path to conversion. Meanwhile, their paid search campaigns were driving clicks, but not sales.
The Approach
We started by reimagining their website from the ground up, designing a custom user journey that guided visitors to requesting an estimate or exploring a custom home visualizer. We introduced a bold contrast color to highlight calls to action, refreshed visuals to elevate credibility, and created custom brand visuals. Alongside that, we restructured their paid search campaigns and built a suite of landing pages aligned with high-converting best practices. To build long-term momentum, we layered in foundational SEO and a targeted content marketing strategy designed to attract qualified organic traffic across all five markets.
The Services
We brought it all together with custom web design and development, expertly managed PPC campaigns, foundational and ongoing SEO, targeted content marketing, reputation management, and a cross-platform digital strategy built for sustainable, long-term growth.
The Results
463
Increase in organic
web traffic
75%
Increase in leads year over year
165%
Increase in top 20 organic keywords
78%
Decrease in paid media cost per qualified lead
138%
Increase in GLSA calls
47.5%
Increase in residential sales year over year
