Organic traffic declined significantly as AI Overviews and zero-click searches reduced website visits. The client needed to maintain visibility and lead quality despite fewer clicks.
The Approach
Shifted focus from traffic to page-one dominance and conversion intent
Optimized content for AI citations and structured answers (AEO/GEO)
Strengthened local SEO and entity authority signals
Prioritized high-value service pages over informational traffic
The Services
We delivered results through a layered strategy that combined: