Content Marketing KPIs: What You Should Be Monitoring

content marketing statistics

Content Marketing KPIs: What You Should Be Monitoring Monitoring the performance of your marketing campaigns is an essential step in your overall strategy. After all, if you’re not learning from your efforts and making month over month improvements, can you really call it a strategy? Whether you’re currently working with an agency or managing your […]

Writing for the Web: Writing for Humans and Bots

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Writing for the Web: Writing for Humans and Bots Writing for the web has evolved quite a bit over the years. The outdated practices of keyword stuffing and writing to appeal only to bots have thankfully given way to a more natural linguistic approach. This is because, just as all technologies, search bots have come […]