Marketing Your Business to Mitigate the Loss of Revenue During the Coronavirus Outbreak
COVID-19 is slowing our world down quite a bit. Here are some ideas to keep marketing your business while respecting the recommendations of minimizing the spread of the coronavirus.
With the news of the day changing minute by minute, those of us trying to run business operations in the midst of the COVID-19 crisis are navigating uncharted territory. Not to worry, here at Elevation Marketing we have extensive experience in helping our clients weather proverbial storms. While COVID-19 is a new challenge, most of our seasoned marketing strategies have already proven to be effective in the face of the Coronavirus scare.
One of the most important things to remain consistent with during the COVID-19 crisis is your email communications. How is Coronavirus impacting your business operations and, most importantly, your customers? Will hours or services be interrupted? What can your customers expect in the coming weeks? Business as usual? Or should they plan for deadline interruptions, etc.?
Email outreach is the perfect platform for sharing these details and easing concerns. While it might be a good idea to reduce your email marketing outreach on less urgent matters or more self-promotional topics, if leveraged effectively, your email outreach can serve as your frontline defense against lost market share and customer attrition during these trying times.
Email Content Ideas:
- Ways you can provide your service without human contact
- How you’re protecting your employees
- How you’re protecting your customers
- Why now is a good time for you to provide your service
Don’t Forget Social Media
We can all use a distraction from the stress of COVID-19 and mounting concerns about the restrictions we may all be facing in the weeks to come. Be sure to keep this in mind as you’re curating content to share. Try to strike a healthy balance between welcome distractions, pertinent information and self-promotion.
Keep in mind that your social media profiles will remain an important component of the customer experience during this time and may even prove to be more critical than usual. As your customers seek answers to questions pertaining to your business, and your services, many will likely head straight to your social profiles. This is why it’s also important to share updates about business hours, services, etc. on your social profile. Keep your profiles up to date with information on FAQ’s to make it as easy and stress-free as possible for your customers to find the information they need. Have new hours of operation? Updated your Google My Business, Facebook and Yelp profiles to reflect these changes.
The images you choose for social media can help appeal to more people but not all of us are graphic designers. Here are a few free tools that can help you create aesthetically pleasing designs while conveying important information:
Promote Social Responsibility
Be sure to do your part to promote social responsibility in the way of social distancing, and other measures. In these uncertain times, one of the best things we can do is put others at ease by sharing how and what we’re doing to help stop the spread of the Coronavirus. Share details about what you’re doing to protect employees and your customers at this time. Not only can this help motivate others to take action, but quite simply it’s the right thing to do.
While your SEO keyword list likely already serves as the backbone of your marketing strategy (if it doesn’t, contact us ASAP!), now might be a good time to look to Google trends for any anomalies that may impact your business. If yours is one of the millions of businesses worldwide that has experienced a shift resulting from the Coronavirus, you may find new keyword opportunities ripe for the picking. Take a moment to complete some research and determine if you have any untapped search traffic opportunities available to you, for use in your organic and paid search programs.
If you’re sharing anything about COVID-19 be sure to fact check thoroughly. Stick with reputable sites and resist the urge to share anything without first ensuring the information is in fact accurate. It’s critical that we all do our part to spread helpful information that will keep us all safe. Here are a few great resources to consider:
As things progress, social distancing will impact business for weeks if not months to come. If video conferencing is not already part of your daily business operations, now is a great time to introduce it. While in-person sales calls might no longer be an option, video conferencing can keep us all safe and connected. Tools like Zoom, GoToMeeting and BlueJeans just might revolutionize the way you do business, even when the Coronavirus crisis is behind us.
Though the COVID-19 pandemic has only just begun to impact daily life in the US, we can all agree that we’re already feeling the pinch. As we learn to navigate our new normal, transparency in all areas of business, particularly marketing, will be essential. Have questions about how you can leverage marketing to maintain market share amidst all of this uncertainty? Contact us today! Allow us to help you protect your business interests in the era of COVID