The easiest way to explain it is to say that inbound marketing is anything that leads customers inbound to your website. Inbound marketing also includes capturing the actions your customer takes on your website; whether it’s filling out a contact form or downloading a white paper.
The hardest part of inbound marketing is providing valuable content. People don’t like to visit websites to read how great your company is, they came to your website to learn what you can do for them or they came looking for information on when to use your product. Because of this, it is imperative that you as the customer select a marketing firm that you feel comfortable partnering with. Inbound marketing isn’t something you can 100% outsource. You are the expert in your business, you must be ready to provide lots of wonderful content with the guidance of your inbound marketing firm.
Did we scare you off? Hopefully not. Something unique that ELEVATIONmarketing offers is to assist in the content curation process. We will come up with blog topics, edit your content to ensure it is fully optimized with targeted keywords and even provide research when asked and then of course execute the inbound campaign.