From Underperforming Ads To High-Value Leads: How Elevation Marketing Revitalized A Vancouver Contractor's Google Ads Strategy In 30 Days
Case Study
The competitive world of home services means you have to find ways to stand out. Offering exceptional work is half the battle. The other half is making sure the right customers find you at the right time. With Elevation Marketing, home service contractors are elevating their brands, boosting their visibility, and driving real results.
Through a blend of tailored digital strategies, innovative marketing solutions, and a deep understanding of the industry, we’ve helped businesses like yours reach new heights. Our case studies showcase the transformative impact we’ve had on our clients, illustrating how effective marketing can turn potential leads into loyal customers and set the stage for booming growth.
Dive into these success stories to see how we’ve helped home service companies like yours not only meet their goals but exceed them, time and time again.
Challenge
A Vancouver-based general contractor engaged Elevation Marketing to launch a paid media search campaign to fill their pipeline. They had previously run Google Ads with poor results and needed a solution that would provide steady leads on a short timetable.
Approach
Over a 30 day period, the Elevation Marketing team completely restructured their Google Ads account, focusing solely on their highest margin services: full home remodels and kitchen remodels. We developed a series of highly visual landing pages in keeping with current best practices. Upon launch, we closely monitored performance, identified our most successful keywords, removed the under-performers and continued to iterate on ad creative. After one month of testing and optimization, we completely turned their paid media program around and began driving sales qualified leads at sub $400 per conversion.
Services
Paid Media & Landing Page Development
