Building A Brand, Boosting Conversions: How A Custom Website Redesign And Strategic Marketing Overhaul Transformed A Multi-Location Business
Case Study
The competitive world of home services means you have to find ways to stand out. Offering exceptional work is half the battle. The other half is making sure the right customers find you at the right time. With Elevation Marketing, home service contractors are elevating their brands, boosting their visibility, and driving real results.
Through a blend of tailored digital strategies, innovative marketing solutions, and a deep understanding of the industry, we’ve helped businesses like yours reach new heights. Our case studies showcase the transformative impact we’ve had on our clients, illustrating how effective marketing can turn potential leads into loyal customers and set the stage for booming growth.
Dive into these success stories to see how we’ve helped home service companies like yours not only meet their goals but exceed them, time and time again.
Challenge
Create a cohesive brand and turn the website into an effective marketing tool for multiple services across 5 locations. The existing website lacked a contrast color for Calls to Action; was composed of dated images; and overall did not provide a roadmap for the customer journey on-page that leads to conversions. The existing paid search campaigns drove unqualified traffic that ultimately did not convert to sales.
Approach
In exploring the client’s desired outcome for the website, we set out to custom design and develop a website that draws brand agnostic users down a very specific path to request an estimate and/or interact with a custom home visualizer. Through the design process we developed a custom watermark and selected a contrast color to distinguish the brand. We simultaneously developed a series of optimal paid media landing pages and overhauled the existing campaign structure in keeping with current best practices. The icing on the cake was a foundational SEO setup coupled with a content marketing strategy to attract brand agnostic users and increase organic traffic to the website.
Services
Custom Website Design & Development, Content Marketing, SEO, and Paid Media
